Earth is getting sick. Out of various causes for the sick earth, the main one is the greenhouse gas emission. Under such circumstances, a company is working to fulfill the human symbiosis with nature. It is Organic Vegan Agricultural Co., Ltd., a social company. Organic Vegan Agricultural is an eco-friendly company that exports to the US organic brown rice snack and organic brown rice gangjeong (‘puffs’) made with organic rice. The company, which started its export to the US in 2017, has since gained its product recognition in the export markets, maintaining a high export growth of 30-40% year after year. Through developing customized products targeting the US market and acquiring USDA organic certification, the company’s export is taking off lately.

#USDA Organic Certification

Organic Vegan Agricultural is a social company and venture that produces, processes, and distributes only eco-friendly products. With the aim of processing and distributing organic farm products including organic rice and expanding the supply of organic farm products and exporting them, the company was created in 2010 in Jeongup, Jeolla North Province. Notably, the company has the vision of fulfilling organic farming to protect the earth. And in 2012, the company was designated as a social company. Afterwards, Organic Vegan Agricultural produced Organic Brown Rice Snack and Organic Brown Rice Gangjeong by processing the organic rice that it produced with organic farming. In 2017, the company successfully sold the products in the US. When the company achieved the organic certification and HACCP certification and acquired the USDA organic label in a bid to boost the consumer trust, orders from overseas consumers sharply increased, brisking up the exports. Last year, the company achieved 44,000 dollars in exports and expects to raise it up to 100,000 dollars this year.

CEO Kim Nak-ku of Organic Vegan Agricultural emphatically said, “We improve the productivity for our organic farm products by protecting organic farms and carrying our corporate farming for expanded operation and raise the added value of organic farming by distributing, processing, and selling organic farm products.” He also said, “Our product is organic rice powder that can replace gluten-free products, and its USDA certification makes the advantage for the US food market,” and added, “As we use only the rice grown with the completely organic farming method, our products enable the consumers to savor their cleanness and healthiness.” Organic Vegan Agricultural Co., Ltd. will increase its export 30 to 50% every year through continuously conducting international marketing.“

#Attacking the US Market That Takes up 50% of the Organic Food Sales

Organic Vegan Agricultural aims at the US market that is worth 45.2 billion dollars, half of the global organic food sales. Now that brown rice snack and brown rice puffs, which are made of organic rice powder, are perceived as healthy well-being food and have acquired the USDA organic label, they are more competitive than any other products in the export markets. Also, the organic brown rice snack, which boasts rich nutrition and retains the mouthfeel of brown rice and flaunts crispness and aromatic taste, is increasing its export. Lately, its consumption is increasing as home meal replacement, snack, or baby food.

In step with the favorable reaction from the US consumers, the company is providing a spur for the development of new export products. The company will add the taste and flavor that appeal to Americans to the organic rice syrup which is being prepared for export. It characteristically uses malt that is made from sprouting hulled barley that is grown by the company. The syrup distinctively registers deep taste as it does not use an enzyme.

#Focusing on Increasing the Company’s Share of the US Market through Diversified Marketing

CEO Kim Nak-ku said, “Lately, we are focusing on meeting more consumers in the US market as by implementing sales promotion event in New York with the help of aT,” and added, “Coming into this year, we feel more confident about increasing our export, because we can make the best use of the various export support policies that aT implements for exporting companies such as marketing support and fair participation support.

Especially by participating in food fairs in the US, the company analyzes the local consumer trends and works to get more sales contracts through contacting buyers, conducting export talks, and inviting buyers to Korea. At the same time, the company is moving fast to move in with distributors such as Walmart, Amazon, Whole Food, and Foodbazaar and is going to expand joint sales promotions with local distributors at local superstores. At the same time, the company actively promotes the upscale image and excellent taste of its products by holding food samplers for locals and talks with local importers.

Organic Vegan Agricultural Co., Ltd.

*TEL: +82 63-538-6250

*FAX: +82 63-537-1744

*E-mail: nujaaa@hanmail.net